VidBlog
by P.J. Bednarski, Staff Writer
CBS is using the 50th anniversary of the Beatles' debut on "The Ed Sullivan Show" to start CBS News Live Experiences, a new business unit that will use archives, CBS … Read the whole story
by Joe Mandese
Despite the hyper-fragmentation of the media marketplace, five suppliers still represent a critical mass of Madison Avenue's media-buying power. Tellingly, one of the fastest-growing … Read the whole story
COMMENTARY
by Andrew Ettinger
B2B advertisers are increasingly developing their own video content as marketing tools. Online video can inform prospective clients, create thought leadership and even drive … Read the whole story
by Sarah Mahoney
A 10-minute documentary directed by Academy Award-winner Cynthia Wade dives right into the heart of Dove's brand mission: Convincing young women that the things … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A straw poll of media buyers produced mixed results for Twitter. High costs are driving the perception that the microblog trails Facebook considerably in … Read the whole story
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by Gavin O'Malley
Despite the many challenges facing Netflix and other video-on-demand services, they continue to grow in popularity at the expense of premium cable services. Over … Read the whole story
COMMENTARY
by Dan Roche
For more than a decade, video has played a role in enterprise presentations, training, meetings and conferences. However, over the past few years, enhanced … Read the whole story
by Wayne Friedman
Verizon Communications has bought the remains of Intel Media proposed over-the-top pay TV service, OnCue. The initial plan is to launch the new OTT … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
While adoption rates have lagged so far, social media will be an important tool for investor relations in the near future,. Overall, 56% of … Read the whole story
by Tyler Loechner
The growth rate of inventory made available on real-time bidding (RTB) exchanges was precipitous in 2012, and while it tapered off in 2013, it … Read the whole story
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by Amy Corr
Tamara Franklin was named executive vice president of digital for Scripps Networks Interactive. Read the whole story