VidBlog
by P.J. Bednarski, Staff Writer
A new survey of 3,000 consumers says they like so-called takeover ads best. That seems exceedingly hard to believe. Read the whole story
by Erik Sass
The PGA Tour has signed an exclusive multiyear agreement with digital sports video agency SendtoNews, giving the latter the right to distribute video content … Read the whole story
COMMENTARY
by Joe Mandese
I swear, I am not a geek. But I could hear myself sounding like one asking Google's top ad execs some tough, albeit incredibly … Read the whole story
by Wayne Friedman
Debra OConnell is the new president of ABC National Television Ad Sales, succeeding John Watkins, who recently announced his retirement after a long tenure … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Targeting is the answer -- whatever the question is. While advertisers are generally pleased with the growth in online video advertising, many want more … Read the whole story
by Wayne Friedman
Most TV viewers are not fully focused on the second screen when it comes to multitasking while watching traditional TV programs. More than three-quarters … Read the whole story
COMMENTARY
by Brian Wieser
It's January, so it must be time to start thinking about national TV buys that run from October 2014 to September 2015.No, seriously. It's … Read the whole story
by Tyler Loechner
Video ad technology provider TubeMogul on Thursday announced the launch of a real-time viewability reporting tool. Video viewability ratings are now available from TubeMogul's … Read the whole story
COMMENTARY
by David Forbes, Op-Ed Contributor
One of the best things about working in market research is that we never know which trends will hit us when. Often they seem … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
AdExchanger has posted a list of five ad tech memes to "know for 2014." Second on the list is "No Cookie, No Problem." Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The leadership at Netflix is attempting to reassure stockholders that the company won't be hurt by the recent court decision gutting net neutrality rules. Read the whole story
COMMENTARY
by Joe Mandese
The other day I broke a news story reporting that Google is now one of Madison Avenue's "Big 5." That's an old school Madison … Read the whole story