VidBlog
by P.J. Bednarski, Staff Writer
The fun in the Twitterverse on an award night hinges on an interesting show to comment on. That was the trouble with the Grammys. What could you tweet? Read the whole story
by Wayne Friedman
Both advertising-supported video-on-demand (VOD) services and subscription video-on-demand service can claim some victories among consumers. Read the whole story
COMMENTARY
by Mallory Russell
We've measured Super Bowl viral ad success since 2009, finding both surprising and expected winners. Last year, the big winner was Toyota's "#WishGranted," which … Read the whole story
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by Wayne Friedman
Comcast's NBCUniversal tallied strong ad revenue in the fourth quarter of 2013, due to strong viewership of its broadcast TV shows. Specifically, NBCU's broadcast … Read the whole story
COMMENTARY
by Skip Brand
Real-time bidding offers indie publishers an efficient way to maximize their revenue stream. "We grew up with the reality of technology stripping out inefficiencies … Read the whole story
by Karlene Lukovitz
The brand will run nine new 30-second spots on the Fox network on Feb. 2 prior to the start of the game, before the … Read the whole story
COMMENTARY
by Eric Korsh
What exactly is going on with traditional news organizations and their slew of digital video acquisitions and partnerships? Here are some 2013 news headlines: … Read the whole story
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by Tyler Loechner
Video ad platform LiveRail this week announced that Peter Naylor has been appointed to its Board of Directors. Naylor was formerly EVP of digital … Read the whole story
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by Tyler Loechner
Digital video ad marketplace SpotXchange on Monday announced its 2013 financial results, which revealed significant growth in the programmatic space. The company reported that … Read the whole story
by Karlene Lukovitz
The ad, "Going All the Way," shows an underdog high school football player not only taking control of the ball from the opposing team, … Read the whole story
by Karlene Lukovitz
The pilot for the initial, four-episode (each a half-hour) season (more seasons are expected) will be available free on Hulu.com and via the Hulu … Read the whole story