VidBlog
by P.J. Bednarski, Staff Writer
Netflix has been flying high on the stock market, and "House of Cards" sometimes seems to be the only advertising it needs. But a new GfK study says some consumer … Read the whole story
by Laurie Sullivan
Super Bowl ads released on YouTube prior to the game drove 3.4 times more views on average than commercials released on TV the day … Read the whole story
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by P.J. Bednarski
NDN, the news-oriented online video platform reaching more than 49 million monthly unique viewers, said it will begin using Google's DoubleClick for Publishers (DFP) … Read the whole story
by Karlene Lukovitz
The brand will run nine new 30-second spots on the Fox network on Feb. 2 prior to the start of the game, before the … Read the whole story
by Erik Sass
Cinema advertiser NCM Media Networks unveiled a new, faster system for bringing digital video ads to theater screens, while CNN announced CNN All Screen, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
This year it takes more than athletic abilities to end up in the Super Bowl XLVIII. It requires marketing and creative talent. On Super … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
ClickZ has posted an article saying "premium mobile video" doesn't fit into the programmatic picture "when you look at the economics." Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Google spent $100 million to figure out that YouTube users didn't place a premium on television content. It took me one pilot to come … Read the whole story
COMMENTARY
by Mallory Russell
We've measured Super Bowl viral ad success since 2009, finding both surprising and expected winners. Last year, the big winner was Toyota's "#WishGranted," which … Read the whole story
by Mark Walsh
Consolidation continues in the social TV space as Viggle on Wednesday announced acquiring Dijit Media, which makes the NextGuide app for creating personalized TV … Read the whole story
by Wayne Friedman
Deepening its effort to sell across all media platforms -- and coming just before the big upfront TV selling season is to commence -- … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Have some stations and networks gone app-crazy? Not really, said Emily Barr, president/CEO of Post Newsweek Stations: "With our six stations, we have launched … Read the whole story
COMMENTARY
by
This year, I am encouraged that a new mini-trend might be on the horizon. Yup, we might have finally reached so low that the … Read the whole story