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by P.J. Bednarski
This year, Visible Measures says in a blog post, 30 brands have released more than 40 campaigns of pre-game content online. It all looks … Read the whole story
COMMENTARY
by Ed Martin
It's hard to believe it has been ten years since Janet Jackson and Justin Timberlake rocked the world with a Super Bowl half-time performance … Read the whole story
by Wayne Friedman
Offering what it calls a first-of-kind advertising product, NBCUniversal and Comcast say it is offering more specific, consumer-purchasing-linked advertising for its linear TV national … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
What could $4 million buy an advertiser this year? It could have been a 30-second Super Bowl ad, which would have the potential to … Read the whole story
by Wayne Friedman
Going into Sunday's Super Bowl game, three commercials are showing late-week improved online viewing versus early results. "Butterfinger Cups: Big Game Teaser" gained 16.7% … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A glut of Super Bowl related-advertising analysis and research is available for your perusal. It's some neuron overload. Read the whole story
by Laurie Sullivan
Video ads on YouTube welcomed a steady stream of viewers tuning in to Google's earnings call Thursday, where Nikesh Arora, SVP and chief business … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Gaaa! Super Bowl week! Must watch online-only preview alterna-tease unrated extended surrogate outtake versions of Super Bowl ads! Must! Watch! No time to dilly-dally … Read the whole story
by Larissa Faw
It's no longer just about the spot in the game. In fact, with all the new digital platforms at a marketer's disposal, sometimes they … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Programmatic buying has vaulted to the forefront of digital media in the last year, and is poised for more growth in 2014, by all … Read the whole story
by Tyler Loechner
Being seen on the big screen during the Super Bowl is not the only video strategy marketers are going with this year. Video ad … Read the whole story
COMMENTARY
by Lora Schaeffer
Once upon a time, marketers would create epic campaigns, unveil them to the world, and sit back to bask in the glow of consumer … Read the whole story