This year, Visible Measures says in a blog post, 30 brands have released more than 40 campaigns of pre-game content online. It all looks … Read the whole story
It's hard to believe it has been ten years since Janet Jackson and Justin Timberlake rocked the world with a Super Bowl half-time performance … Read the whole story
Offering what it calls a first-of-kind advertising product, NBCUniversal and Comcast say it is offering more specific, consumer-purchasing-linked advertising for its linear TV national … Read the whole story
What could $4 million buy an advertiser this year? It could have been a 30-second Super Bowl ad, which would have the potential to … Read the whole story
Going into Sunday's Super Bowl game, three commercials are showing late-week improved online viewing versus early results. "Butterfinger Cups: Big Game Teaser" gained 16.7% … Read the whole story
A glut of Super Bowl related-advertising analysis and research is available for your perusal. It's some neuron overload. Read the whole story
Video ads on YouTube welcomed a steady stream of viewers tuning in to Google's earnings call Thursday, where Nikesh Arora, SVP and chief business … Read the whole story
Gaaa! Super Bowl week! Must watch online-only preview alterna-tease unrated extended surrogate outtake versions of Super Bowl ads! Must! Watch! No time to dilly-dally … Read the whole story
It's no longer just about the spot in the game. In fact, with all the new digital platforms at a marketer's disposal, sometimes they … Read the whole story
Programmatic buying has vaulted to the forefront of digital media in the last year, and is poised for more growth in 2014, by all … Read the whole story
Being seen on the big screen during the Super Bowl is not the only video strategy marketers are going with this year. Video ad … Read the whole story
Once upon a time, marketers would create epic campaigns, unveil them to the world, and sit back to bask in the glow of consumer … Read the whole story