VidBlog
by P.J. Bednarski, Staff Writer
Did the Super Bowl's lackluster ads start the viral bell curve on a downward path? Time--like the next few days--will tell. Read the whole story
by Wayne Friedman
Among all the improving advertising-related statistics of the Super Bowl, one may stand out when it comes to its lackluster results: sharing of content, … Read the whole story
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by Thom Forbes
"Was that Bob Dylan?" asked those who were old enough to know. "Who's that?" asked most everybody else. And so it was that another … Read the whole story
by Steve Smith
There were too few mobile engagements with Super Bowl viewers in last night's ad fest, mobile marketers noted. But many advertisers seemed to presume … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
I picked up the phone and it was Al Jazeera, seeking my opinion on Super Bowl ads. "Gotta put you on hold," I said. … Read the whole story
by Sarah Mahoney
"But on the whole, the ads were underwhelming," Kat Gordon, founder of the 3% Conference, tells "Marketing Daily." "I felt like there was a … Read the whole story
COMMENTARY
by Joseph Jaffe
Super Bowl time is always an interesting time for me. The night before, I typically break out in hives out of fear that this … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Ads making fun of other ads dominated the second screen this year. The Super Bowl has become such a self-conscious affair that only Bob … Read the whole story
by Mark Walsh
The Interactive Advertising Bureau has extended its presence to Africa with the launch of a new branch in South Africa. The Digital Media & … Read the whole story
COMMENTARY
by Ted May
The imperative of the video business is simple: grow the audience. The health of the individual content provider and the greater video economy depend … Read the whole story
COMMENTARY
by Jim Gilmartin, Columnist
Almost everything we know about marketing and selling was learned when consumers under 40 pretty much shaped cultural values and ruled the marketplace. Now … Read the whole story