VidBlog
by P.J. Bednarski, Staff Writer
By periodically checking for bogus view counts, YouTube thinks it can clear its site of third-party companies that create "views" to increase ad revenue. Read the whole story
by Mark Walsh
With mobile video consumption on the rise, the Interactive Advertising Bureau has released a set of practical guidelines to help marketers and media buyers … Read the whole story
COMMENTARY
by Brett Wilson
Did someone actually see my ad? That's a simple question, but as many marketers are discovering in display, the answer is often complicated. If … Read the whole story
by Joe Mandese
In the battle to become online's -- and by default, digital's and possibly all other media's -- official advertising currency, comScore scored a major … Read the whole story
COMMENTARY
by Jeremy Ozen
What constitutes video these days? Streaming movies and TV shows? Viral content? Ads on websites, in the backseat of taxis, on elevators? Video no … Read the whole story
by Mark Walsh
Americans own an average of four digital devices (including high-definition TVs) and spend 60 hours a week consuming media across them collectively. Average monthly … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
I smile every time someone complains about online ad targeting, and think to myself -- you have no idea what's coming. Advertising industry execs … Read the whole story
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by Tyler Loechner
Innovid, a tech platform for video advertising, on Tuesday announced a partnership with DoubleVerify that will bring "real-time video ad blocking" to its ad … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It's nice to have billionaires looking out for us -- especially when facing the death of TV. "I'm tired of the majors screwing you, … Read the whole story
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by Amy Corr
The 4A’s hired Alison Fahey, former editor in chief of Adweek, as its first chief marketing officer. Read the whole story
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by Amy Corr
The Media Rating Council hired Gregg Lindner as senior vice president, research methods and statistics. Read the whole story
COMMENTARY
by Skip Brand
RTB is causing a major paradigm shift in how online ads are bought and sold, says Michael Smith, vice president of revenue platforms and … Read the whole story