VidBlog
by P.J. Bednarski, Staff Writer
A report earlier this month from comScore gave a good snapshot of how millennials use the Internet, their smartphones and social media. Indeed there were some radical differences. But not … Read the whole story
by Gavin O'Malley
Growing faster than ever, the market for Web-connected gadgets is set to surpass 6 billion units this year, per new estimates. If accurate, the … Read the whole story
by Wayne Friedman
Comcast Corp., the largest U.S. cable operator, has bought Time Warner Cable, the second-biggest cable operator, in a deal worth $45.2 billion, the company … Read the whole story
COMMENTARY
by Joe Nunziante
The news, announced this week, of Google and comScore parnering on metrics with validated Campaign Essentials is a major step forward for digital advertising. … Read the whole story
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by Joe Mandese
Nielsen this morning reported revenues of $5.703 billion for 2013, an increase of 5.5% over 2012. Excluding the impact of its acquisition of Arbitron … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Type in a URL or click on a link that takes you to a Web page, but the load time takes too darn long, … Read the whole story
by Karl Greenberg
Lexus marketing is running three shifts with an always-on approach that includes a month-by-month cadence of campaigns that exploit unique media and digital technology … Read the whole story
COMMENTARY
by Lori Dekker
Most attribution approaches are stuck in the past, based on metrics and goals that are legacy to the brand, an issue all ad-tech providers … Read the whole story
by Tanya Gazdik
"When we saw how Facebook was celebrating their 10th anniversary, it really inspired us to do something to give back to our passionate Pedigree … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Apparently, the new official time limit for customer engagement is six seconds, according to a recent post on real-time marketing. How did we come … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Programmatic has caught hold around the globe, which is why I'm always eager to hear new perspectives from people stationed in other countries. You'll … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
This year the only real contest at the Super Bowl was between the ads. Analysis outfit Touchstorm declared the winners - as far as … Read the whole story