VidBlog
by P.J. Bednarski, Staff Writer
Following the online video biz means discovering the exciting and inventive world that the Internet makes available to everyone around the world. And now, at last, there will be a … Read the whole story
by Steve McClellan
The IPG Mediabrands unit has created a new system combining comScore, Experian and Rentrak data with its Audience Measurement Platform and other tools and … Read the whole story
COMMENTARY
by Joe Mandese
By at least one measure, nearly half of all consumers say they are now connected all the time. The measure, which is based on … Read the whole story
by Wayne Friedman
NBC's "The Tonight Show Starring Jimmy Fallon" will launch with a major advertising/sponsorship deal -- with General Electric. The former majority owner of NBCUniversal … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Marketers, you do have a mobile video strategy, right? If not, consider this your notice. Cisco said in its latest Internet traffic report that … Read the whole story
by Karlene Lukovitz
Blue Diamond ran TV spots and in-program features during nationally televised USSA events on NBC in December and January, and it is running ads … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Remember when there was no such thing as a Like? If you're looking for a successful and cost-effective Facebook strategy in 2014, you need … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Young adults are more likely to be influenced by celebrities, and these screen idols are modeling behavior that might get their fans thinking about … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
I passed a few of the endless hours until bedtime by slogging my way through Skype's "Victoria Beckham Fashion Story," which relates the uplifting … Read the whole story