Amazon Prime has just unveiled ten new pilots--five for kids, five not--and will continue making the one(s) that get the most votes from subscribers. That's a fun concept, but also … Read the whole story
Crooners and Instagram love songs are part of social campaigns that Smart car and Honda, respectively, did on Valentine's Day. The former's "smart crooners" … Read the whole story
Despite rampant competition, investments in social and mobile distribution helped Salon Media Group finish 2013 on a high note. Ad revenue hit $1.8 million … Read the whole story
Barbie is down on her luck, and no one could blame her for getting a little desperate. Mattel, which recently revealed that Barbie's sales … Read the whole story
CBS chief Les Moonves' recent statement that Aereo poses no revenue threat shows that broadcasters aren't entitled to an immediate injunction against the company, … Read the whole story
At some point early this year, the MRC and IAB will announce a standard for in-stream video viewability, defining an ad as "viewable" if … Read the whole story
Yet again, Microsoft is trying to leverage the diverse video assets it has stitched together across gaming, Web and now devices and even video … Read the whole story
Just as advertising reflects the world around us, the legal issues presented by marketing do the same. In our increasingly technological world, three trends … Read the whole story
Remember Comcast Must Die? It was a blog jihad I mounted back in 2007 not to kill the cable provider, but to shame it … Read the whole story