VidBlog
by P.J. Bednarski, Staff Writer
There aren't a lot of competitors in the space, but Believe Entertainment Group is proud that a quirky little game show hosted by Jay Mohr on Hulu does better on … Read the whole story
by Joe Mandese
Describing it as a "game-changer," Ogilvy Labs today announced a deal to begin using a new mobile-based technology enabling brands to quickly and simply … Read the whole story
COMMENTARY
by
I recently wrote about the latest Content Marketing Lumascape, which showed just how crowded this market is getting. It made me wonder how much … Read the whole story
by Laurie Sullivan
Magna Global, part of IPG Mediabrands, committed $100 million of its managed client advertising dollars to the Mountain View, Calif. company in a one-year … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"There's an app for that," something Apple filed to trademark in December 2009, is a humorous yet accurate way to describe the random wants … Read the whole story
by Tyler Loechner
Viewability has become one of the more important metrics for advertisers, but it's still not perfect. In the case of video ads, how can … Read the whole story
COMMENTARY
by Reid Tatoris
The most common unit of measurement in digital advertising is the impression. And, it's the most common way that digital advertising is bought and … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Americans love social media, but they don't consider it a reliable source of information when it comes to buying cars, according to new research. … Read the whole story
by Wendy Davis
Brick-and-mortar shoppers who don't want to be being physically tracked via their smartphones are getting a new way to opt out. Think tank Future … Read the whole story
COMMENTARY
by Ryan Golden, Op-Ed Contributor
As location-based targeting evolves in 2014, agencies need to ask more pointed questions of the supply chain about location definitions, the data layer being … Read the whole story
COMMENTARY
by Max Kalehoff
"How can I be helpful to you? Let me know now or in the future." I always try to end conversations that way. It's … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a recent Harris Poll, 48% of American adults trust the federal government to handle personal information privately and securely, down from 54% … Read the whole story