VidBlog
by P.J. Bednarski, Staff Writer
Mobile phones and tablets are becoming the new home base for video, even for full episodes of TV shows and movies. But as new stats from Vevo indicate, brevity still … Read the whole story
by Joe Mandese
Brand marketers say they will more than double the share of their budgets being allocated to "social media" -- boosting it to an average … Read the whole story
COMMENTARY
by Rich Routman, Op-Ed Contributor
Once every four years, it arrives: the Year of Sports Video. A year when the Super Bowl, World Cup and the Olympics all fall … Read the whole story
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by Tyler Loechner
Sonata, a Madrid-based mobile advertising platform that uses real-time bidding (RTB), on Wednesday announced it has launched its first U.S. office in New York … Read the whole story
COMMENTARY
by Cassie Hughes, Gabrey Means
Strong marketing is a combination of having a great idea, doing the research, and ultimately following your gut. How can we capitalize on our … Read the whole story
by Aaron Baar
"It's really all about informing Americans, especially those who are active, about the benefits of protein," Greg Yahn, vice president of marketing for Oberto … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The Drum on Wednesday posted an article titled, "It's clear with RTB: display is no longer a gamble." The post calls real-time bidding (RTB) … Read the whole story
by Wayne Friedman
Strong advertising demand for this year's "Academy Awards" program on ABC will top last year's $88.3 million advertising totals. Thirty-second commercials have been priced … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Social media is a great channel for disseminating information, which also means it's a great channel for spreading disinformation. To combat the spread of … Read the whole story