Mobile phones and tablets are becoming the new home base for video, even for full episodes of TV shows and movies. But as new stats from Vevo indicate, brevity still … Read the whole story
Brand marketers say they will more than double the share of their budgets being allocated to "social media" -- boosting it to an average … Read the whole story
Once every four years, it arrives: the Year of Sports Video. A year when the Super Bowl, World Cup and the Olympics all fall … Read the whole story
Sonata, a Madrid-based mobile advertising platform that uses real-time bidding (RTB), on Wednesday announced it has launched its first U.S. office in New York … Read the whole story
Strong marketing is a combination of having a great idea, doing the research, and ultimately following your gut. How can we capitalize on our … Read the whole story
"It's really all about informing Americans, especially those who are active, about the benefits of protein," Greg Yahn, vice president of marketing for Oberto … Read the whole story
The Drum on Wednesday posted an article titled, "It's clear with RTB: display is no longer a gamble." The post calls real-time bidding (RTB) … Read the whole story
Strong advertising demand for this year's "Academy Awards" program on ABC will top last year's $88.3 million advertising totals. Thirty-second commercials have been priced … Read the whole story
Social media is a great channel for disseminating information, which also means it's a great channel for spreading disinformation. To combat the spread of … Read the whole story