VidBlog
by P.J. Bednarski, Staff Writer
TiVo's Millennial Entertainment Survey says they spend 36% of their time watching conventional TV, bu not on conventional TVs. And this survey says, people of all ages are watching more … Read the whole story
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by Tyler Loechner
Retargeting platform AdRoll is expected to Thursday announce the launch of AdRoll Retargeting for Mobile, which will allow marketers to retarget consumers cross-platform and … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Chasing a hipness that is quickly fleeing the social network, Facebook has dropped a boatload of money on leading messaging app WhatsApp. Whether the … Read the whole story
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by Gavin O'Malley
As Instagram establishes itself as a key battleground for brands, tech vendors are scrambling to make sense of the platform and its marketing potential. … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
In a defeat for Aereo, a federal judge in Utah has prohibited the online service from operating in six western states. The decision, issued … Read the whole story
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by Laurie Sullivan
Yahoo introduced an ad marketplace Wednesday that combines native and mobile search engine advertising. The company said bringing the two together allows advertisers to … Read the whole story
COMMENTARY
by Tom Cotton
Political-marketing experts are already hard at work on the 2016 presidential race. Brand marketers might ask how this is relevant to them, while political … Read the whole story
by Tanya Gazdik
Budweiser is teasing its sponsorship of the World Cup with a 10-second short. The campaign, from lead creative agency Anomaly, is entitled "Rise as … Read the whole story
COMMENTARY
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Appointment binge-watching? That would seem to be a contradiction in terms, but it absolutely describes what happened last weekend, when Netflix unleashed all 13 … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Sitting as Jimmy Fallon does on the cusp of the GenX/millennial generations (he's a few years too old to technically qualify as a millennial), … Read the whole story
by Karl Greenberg
Adidas' golf unit, Carlsbad, Calif.-based TaylorMade, is launching a campaign in which four pro golfers are "Speed Police" marionettes rolling around courses in a … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The majority of music videos from the leading source of the form are now viewed off of the desktop. Mobility could be a key … Read the whole story