VidBlog
by P.J. Bednarski, Staff Writer
With clear signs that more users are watching more video on mobile devices, there is a new rush of interest in sites and apps that can provide very short video … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
It even has its own panel here at OMMA RTB in New York. When event emcee MediaPost's Steve Smith introduced the panel, he said … Read the whole story
by Laurie Sullivan
Google announced Friday the acquisition of Spider.io, a company that spent the past three years building systems and technology to fight online fraud -- … Read the whole story
COMMENTARY
by Mallory Russell
The use of celebrities is a popular creative approach for brands looking for success in online video. With more than 600 campaigns employing famous … Read the whole story
by Wayne Friedman
Millennials' video consumption offers some complicated news for traditional TV networks and program providers. Some 72% of those born between the early 1980s and … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Connected TV usage is on the rise, and about 63% of broadband homes now have at least one TV linked to the Internet, according … Read the whole story
by Laurie Sullivan
Cross-screen advertising campaigns will require marketers to update their programmatic planning and media-buying processes with emerging skills and techniques for video and television ads. … Read the whole story
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by Tyler Loechner
Rocket Fuel's Q4 2013 earnings were released on Thursday, and the company saw its revenue grow 126% -- up to $240.6 million -- over … Read the whole story
COMMENTARY
by Ed Martin
A funny thing happened this week on the season's first two live editions of Fox's "American Idol." During the Tuesday and Wednesday two-hour shows, … Read the whole story
COMMENTARY
by Jerry Hudson
As the first wave of the Digital Generation, Gen Y is truly disrupting the traditional notions of marketing. Brands can partner with Gen Y … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A story this week in an ad trade said there's evidence that Twitter's audience of people who tweet while they watch TV isn't growing … Read the whole story
by Tyler Loechner
Cox Media, the ad sales division of one of the largest operators of broadcast and cable TV outlets in the U.S., Cox Communications, has … Read the whole story