With clear signs that more users are watching more video on mobile devices, there is a new rush of interest in sites and apps that can provide very short video … Read the whole story
It even has its own panel here at OMMA RTB in New York. When event emcee MediaPost's Steve Smith introduced the panel, he said … Read the whole story
Google announced Friday the acquisition of Spider.io, a company that spent the past three years building systems and technology to fight online fraud -- … Read the whole story
The use of celebrities is a popular creative approach for brands looking for success in online video. With more than 600 campaigns employing famous … Read the whole story
Millennials' video consumption offers some complicated news for traditional TV networks and program providers. Some 72% of those born between the early 1980s and … Read the whole story
Connected TV usage is on the rise, and about 63% of broadband homes now have at least one TV linked to the Internet, according … Read the whole story
Cross-screen advertising campaigns will require marketers to update their programmatic planning and media-buying processes with emerging skills and techniques for video and television ads. … Read the whole story
Rocket Fuel's Q4 2013 earnings were released on Thursday, and the company saw its revenue grow 126% -- up to $240.6 million -- over … Read the whole story
A funny thing happened this week on the season's first two live editions of Fox's "American Idol." During the Tuesday and Wednesday two-hour shows, … Read the whole story
As the first wave of the Digital Generation, Gen Y is truly disrupting the traditional notions of marketing. Brands can partner with Gen Y … Read the whole story
A story this week in an ad trade said there's evidence that Twitter's audience of people who tweet while they watch TV isn't growing … Read the whole story
Cox Media, the ad sales division of one of the largest operators of broadcast and cable TV outlets in the U.S., Cox Communications, has … Read the whole story