Cigarettes--the kind you light and kind you don't--have gotten prominent and rather loving exposure on "House of Cards" last season and this one, too. Unlike most placements that go on … Read the whole story
As with other cable companies, Cablevision Systems continues to lose video subscribers, but Cablevision revenues in the fourth quarter were 4.5% higher to $1.58 … Read the whole story
Many people, myself included, have spent time thinking and writing about the differences between native digital content creators and TV/traditional content creators. In general, … Read the whole story
The multi-year "year of mobile" has spilled into 2014, and marketers are once again expected to ramp up mobile ad spend. Agency trading desks … Read the whole story
According to a January 2014 Harris Poll for The Webby Awards, and summarized by eMarketer, 68% of 18-to-34-year-old social media users surveyed were somewhat … Read the whole story
Ad exchange OpenX on Wednesday continued its mobile expansion, announcing the launch of a private exchange geared specifically to native mobile ads. The real-time … Read the whole story
With its new movies app, Disney is trying to move to tablets a DVD collection experience that transformed TV viewing long ago. It recognizes … Read the whole story
Univision has selected Ooyala to help power its new TV Everywhere initiative, which aims to extend the reach of Univision programming across all screens, … Read the whole story
Publicis Groupe's VivaKi on Tuesday announced it has joined the OpenVV consortium, which offers a viewability tool for in-stream ads. The OpenVV group was … Read the whole story
Not sure if it's true or not, but it's just too hilarious to ignore. Selfies may be to blame for an increase in the … Read the whole story