VidBlog
by P.J. Bednarski, Staff Writer
"Farmed and Dangerous" has gotten a lot of press for being a commercial perfectly disguised as a Hulu sitcom. Like-minded Ben & Jerry's heard about the show, and quickly produced … Read the whole story
by Mark Walsh
Consumption of mobile video in the U.S. might best be described as wide but shallow. The number of people watching video on smartphones (ages … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Traditional wisdom gave marketers three seconds to capture the consumer's eye in the shopping aisle... or maybe 13 seconds... but how 'bout 13 Milliseconds?! … Read the whole story
by Laurie Sullivan
Smartphone users spent 89% of the time spend on media through a mobile app in Q4 2013, but women spent nearly an hour-and-a-half more … Read the whole story
COMMENTARY
by Stephen R. Fajen
It took 50 years for television to consume the nearly 4 1/2 hours each day of the average person's time since its commercial inception … Read the whole story
by Wayne Friedman
CBS is starting up the selling of advertising via video-on-demand programming through "dynamic ad insertion" to marketers. Through dynamic ad insertion, TV commercials on … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
By now, you may be familiar with the November 2013 study that said 85% of advertisers and 72% of publishers are using programmatic. Those … Read the whole story
COMMENTARY
by Oded Napchi
Recently, while reading about Amazon's new Web series, I had a flashback moment to 2004, when we addressed the Internet's potential influence on video … Read the whole story
by Karlene Lukovitz
The platforms came out of the second stage of Mondelez's Mobile Futures initiative, which paired the company's "power brands" (Oreo, Stride, Trident, Wheat Thins, … Read the whole story
by Karl Greenberg
Gillette's tie-in, "The Gillette Deodorant Pressure Points Test," is essentially a customized version of the examination at www.GillettePressurePoints.com, where people get four minutes to … Read the whole story