VidBlog
by P.J. Bednarski, Staff Writer
Nielsen put out an interesting report, "Video Buying, Selling and Trusting Across Platforms," which distilled highlights from three dinners where top execs from the TV, digital and allied businesses
brainstormed … Read the whole story
by Laurie Sullivan
Omnicom Media Group's Resolution Media has partnered with Salesforce.com to offer social services through the ExactTarget Marketing Cloud. The service, dubbed Current@Resolution, supports data-driven … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Branded content has quickly become more vital to marketers, and now about 79% of them say they are shifting into this area. Many are … Read the whole story
by Gavin O'Malley
Machinima is reportedly close to raising upwards of $18 million to scale its gamer-geared online video platform. Yet the expected financing won't help the … Read the whole story
COMMENTARY
by Frank Riolo
We all know that Millennials have the ability to interpret a message within a few seconds due to what has been characterized as a … Read the whole story
by Wendy Davis
A privacy lawsuit against Google and Viacom should be allowed to proceed, lawyers representing a group of children say in new court papers. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In looking at Vine's new prohibition against sexually explicit content, it's hard not to recall the Hays Code of 1930. But in this case … Read the whole story
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by Tyler Loechner
DataXu, a demand-side platform (DSP), on Thursday announced it has added the ability for marketers to buy video ads via private exchanges. The video … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Pop quiz: When it comes to sharing videos, where does the U.S. rank? Answer: Nowhere near the top. Indonesia is the top-ranked country when … Read the whole story
by Tyler Loechner
Overseas, Russia touts the highest click-through rate for ads served via real-time bidding (RTB) with 0.44%. Romania (0.42%) and the Czech Republic (0.40%) have … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
AdColony is expanding a beta test of in-feed autoplay video ads. The format strives to be "native" to the feed scrolling reflex now ingrained … Read the whole story
COMMENTARY
by Jen Agustin
Decades ago, the "three-martini lunch" was famous (or infamous depending on your viewpoint) for the pure luxury of time (and liquor) it offered business … Read the whole story