VidBlog
by P.J. Bednarski, Staff Writer
More and more video content is being designed for mobile, featuring short--extremely short--bursts of content. Can advertising can a word in edgewise? Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Sometimes using mobile to sell can be a lengthy ordeal focused less on the sale and more on the shopping process itself. In two … Read the whole story
by Karl Greenberg
The company, which has been around for 114 years, is doing a total rebranding, via Chicago-based VSA Partners. It includes messaging and new visual … Read the whole story
COMMENTARY
by Jeremy Ozen
Think about video ad buying: it's usually coordinated through a buyer with very specific criteria in mind. Think about programmatic ad buying: it can … Read the whole story
by Steve Smith
Demand for the finale of the wildly popular series "True Detective" was big enough to bring the company's streaming service HBO Go to its … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Beet.TV has posted a Q&A with Simulmedia's CEO and founder Dave Morgan. In it, Morgan says many people "underestimate" television advertising. He added, "We … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
The Oscars are well and truly in the history books. Especially so because of the Ellen selfie, using a Samsung Galaxy Note 3. And … Read the whole story
by Laurie Sullivan
Brands have begun to attribute return on investments for earned media, but what happens when consumers become incredibly responsive to the campaign and the … Read the whole story
by Joe Mandese
While Madison Avenue's biggest agencies have embraced programmatic media buying as the next big thing, the jury is still out among the longer tail … Read the whole story