VidBlog
More and more video content is being designed for mobile, featuring short--extremely short--bursts of content. Can advertising can a word in edgewise? Read the whole story
COMMENTARYSometimes using mobile to sell can be a lengthy ordeal focused less on the sale and more on the shopping process itself. In two … Read the whole story
The company, which has been around for 114 years, is doing a total rebranding, via Chicago-based VSA Partners. It includes messaging and new visual … Read the whole story
- COMMENTARY
Think about video ad buying: it's usually coordinated through a buyer with very specific criteria in mind. Think about programmatic ad buying: it can … Read the whole story
Demand for the finale of the wildly popular series "True Detective" was big enough to bring the company's streaming service HBO Go to its … Read the whole story
- COMMENTARY
Beet.TV has posted a Q&A with Simulmedia's CEO and founder Dave Morgan. In it, Morgan says many people "underestimate" television advertising. He added, "We … Read the whole story
- COMMENTARY
The Oscars are well and truly in the history books. Especially so because of the Ellen selfie, using a Samsung Galaxy Note 3. And … Read the whole story
Brands have begun to attribute return on investments for earned media, but what happens when consumers become incredibly responsive to the campaign and the … Read the whole story
While Madison Avenue's biggest agencies have embraced programmatic media buying as the next big thing, the jury is still out among the longer tail … Read the whole story
