Electus, which owns CollegeHumor.com and Dorkly.com, will begin selling ads for Demand's Cracked.com and rebrand itself as one network for the purpose of being ranked by comScore. In that arrangement, … Read the whole story
Brands have begun to attribute return on investments for earned media, but what happens when consumers become incredibly responsive to the campaign and the … Read the whole story
Streaming television service Aereo has been forced to shut down -- at least for now -- in Salt Lake City and Denver. A panel … Read the whole story
Adknowledge, the acquisitive performance ad network, just bought Giant Media -- a video platform that distributes content for brands. The video platform that distributes … Read the whole story
Think about video ad buying: it's usually coordinated through a buyer with very specific criteria in mind. Think about programmatic ad buying: it can … Read the whole story
CBS Outdoor formally launched its new digital out-of-home network this week, based in New York City subway stations with Turner Broadcasting as its official … Read the whole story
Bud Light is joining the madness and extending the Bud Light Hotel franchise to Dallas for the NCAA basketball tournament finals. The beer company … Read the whole story
RadiumOne has announced the appointment of Anna Baird as its new chief financial officer. She is the company's first CFO. Read the whole story
The spots illustrate the convenience benefits of the pre-sliced/pre-diced products, which come in 20 varieties that can be added to meats, pastas and other … Read the whole story