VidBlog
by P.J. Bednarski, Staff Writer
The World Wide Web turned 25 on Tuesday; but it changed the world even before it hit its teens. Digital ad sales is proof of that. They will surpass TV … Read the whole story
by Aaron Baar
"What's remarkable about [Netflix and Pandora] is that they've made it into the top 100 brands that we measure [in a relatively short time]," … Read the whole story
COMMENTARY
by Jeff Kaldahl
If you're new to real-time bidding (RTB) and programmatic marketing, it can all sound pretty daunting: algorithms, pixels, attribution modeling, data management platforms. The … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Bolthouse Farms is making waves in the health juice market with delicious creative executions that leverage a range of mobile social tools and some … Read the whole story
by Wayne Friedman
For next season, as part of its strategy to gain more family-targeted advertisers, Nickelodeon is adding three live action series and more animated series … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Marketers have long cited the shortage of inventory as one of the critical hurdles in the online video advertising business, but there are signs … Read the whole story
by Wayne Friedman
Moving to enlarge its digital business efforts, growing TV station company Nexstar Broadcasting Group has agreed to buy digital publishing platform Internet Broadcasting Systems … Read the whole story
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by Joe Mandese
A year after introducing a programmatic TV audience-buying platform, AudienceXpress is beefing up its targeting features, striking deals with leading consumer audience segmentation sources … Read the whole story
by Laurie Sullivan
Marketers keep hearing how connected devices will change real-time strategies and the ways that consumers interact with their services, but they also will change … Read the whole story