VidBlog
by P.J. Bednarski, Staff Writer
The two biggest names in the online video business, Netflix and YouTube, are at opposite ends of the spectrum. They leave a sizable middle. Read the whole story
by Joe Mandese
In an advertising marketplace disparity that likely has not been seen since Arbitron and Nielsen competed as currencies for local TV advertising buys decades … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to research recently released by the Consumer Electronics Association, while 79% of online U.S. adults obtain video content from traditional television programming providers … Read the whole story
by Gavin O'Malley
Encouraging more video views, Twitter is now letting mobile users preview clips right in their feeds and play them with one click. As part … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The real-time nature of today's consumers has lent itself to programmatic ad technologies. But that same nature has threatened traditional TV advertising, which is … Read the whole story
by Mark Walsh
KC Estenson, SVP and general manager of CNN.com, discusses the network's recent sale of news aggregator app Zite to Flipboard this month, the audience … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Oh, video, what can't you do? Every dawn brings a new report on video's capabilities, it seems. Video can brand, it can drive ROI, … Read the whole story
by Karl Greenberg
To reach younger buyers who might be considering 3-Series, or C Class, or Lexus IS, for that matter, Audi is going big with ads … Read the whole story
COMMENTARY
by Seth Ulinski, Op-Ed Contributor
Understanding how to deliver advertising while taking publisher design into consideration is a logical next step for the industry, and will pay dividends for … Read the whole story
COMMENTARY
by John Miller
According to the Content Marketing Institute, 93% of B2B marketers are deploying content marketing as a strategy. Quite clearly, not all of those firms … Read the whole story