Video Daily
Friday, March 21, 2014
  • Report Reveals Gross Disparity In Online Video Ratings, Implies Overstatement

    In an advertising marketplace disparity that likely has not been seen since Arbitron and Nielsen competed as currencies for local TV advertising buys decades … Read the whole story

  • Digital Video Supplements Traditional TV Content

    According to research recently released by the Consumer Electronics Association, while 79% of online U.S. adults obtain video content from traditional television programming providers … Read the whole story

  • Mobile Users Preview Video In Twitter

    Encouraging more video views, Twitter is now letting mobile users preview clips right in their feeds and play them with one click. As part … Read the whole story

  • TV Making Second Screens Work For it

    The real-time nature of today's consumers has lent itself to programmatic ad technologies. But that same nature has threatened traditional TV advertising, which is … Read the whole story

  • CNN's Estenson Discusses Future Of Network's Digital Presence

    KC Estenson, SVP and general manager of CNN.com, discusses the network's recent sale of news aggregator app Zite to Flipboard this month, the audience … Read the whole story

  • Product Videos Boost ROI, Intent To Purchase

    Oh, video, what can't you do? Every dawn brings a new report on video's capabilities, it seems. Video can brand, it can drive ROI, … Read the whole story

  • Audi 'Uncompromised' For A3 In New Campaign

    To reach younger buyers who might be considering 3-Series, or C Class, or Lexus IS, for that matter, Audi is going big with ads … Read the whole story

  • Native Is Good, Responsive Is Better

    Understanding how to deliver advertising while taking publisher design into consideration is a logical next step for the industry, and will pay dividends for … Read the whole story

  • Content Marketing: What NOT To Do

    According to the Content Marketing Institute, 93% of B2B marketers are deploying content marketing as a strategy. Quite clearly, not all of those firms … Read the whole story