VidBlog
The two biggest names in the online video business, Netflix and YouTube, are at opposite ends of the spectrum. They leave a sizable middle. Read the whole story
In an advertising marketplace disparity that likely has not been seen since Arbitron and Nielsen competed as currencies for local TV advertising buys decades … Read the whole story
- COMMENTARY
According to research recently released by the Consumer Electronics Association, while 79% of online U.S. adults obtain video content from traditional television programming providers … Read the whole story
Encouraging more video views, Twitter is now letting mobile users preview clips right in their feeds and play them with one click. As part … Read the whole story
COMMENTARYThe real-time nature of today's consumers has lent itself to programmatic ad technologies. But that same nature has threatened traditional TV advertising, which is … Read the whole story
KC Estenson, SVP and general manager of CNN.com, discusses the network's recent sale of news aggregator app Zite to Flipboard this month, the audience … Read the whole story
- COMMENTARY
Oh, video, what can't you do? Every dawn brings a new report on video's capabilities, it seems. Video can brand, it can drive ROI, … Read the whole story
To reach younger buyers who might be considering 3-Series, or C Class, or Lexus IS, for that matter, Audi is going big with ads … Read the whole story
- COMMENTARY
Understanding how to deliver advertising while taking publisher design into consideration is a logical next step for the industry, and will pay dividends for … Read the whole story
- COMMENTARY
According to the Content Marketing Institute, 93% of B2B marketers are deploying content marketing as a strategy. Quite clearly, not all of those firms … Read the whole story
