VidBlog
Branded videos have been viewed more than 19 billion times since 2009, but last year was the first time the top 10 all had 100 million views, and the pace … Read the whole story
Look out, Twitter -- Instagram is gaining on you. Use of the photo- and video-sharing service jumped 35% in the U.S. last year to … Read the whole story
- COMMENTARY
For Apple, partnering with the cable providers represents a shortcut to a massive leap in scale over anything that even they could achieve organically. … Read the whole story
TV broadcast networks cost-per-thousand viewer prices are still tops among all media in 2013 -- with digital in-stream video CPMs higher than cable TV. … Read the whole story
- COMMENTARY
The ability to target a specific audience on TV like you would target a specific audience in digital seemed like a fantasy just a … Read the whole story
Voiceovers set up the joke with statements like, "You will never guess who's loving Taco Bell's new A.M. Crunchwrap." Then men from various geographic … Read the whole story
- COMMENTARY
As the media industry continues to expand and transform, some truisms are beginning to emerge. Some are golden oldies that continue to guide us. … Read the whole story
Previously, Berman was director of brand strategy development at Kontera. Earlier, he participated in the WPP MBA Fellowship program, working with GroupM and MEC. Read the whole story
- COMMENTARY
Advertisers and video providers, take note: The younger generation spends more screen time watching online video sources than TV, according to new data from … Read the whole story
COMMENTARYG2 Crowd, an enterprise software review site, has released a ranking of 15 marketing automation systems based on over 800 user reviews. To be … Read the whole story
