VidBlog
by P.J. Bednarski, Staff Writer
Why has a thoroughly ordinary, kind of long Samsung smartphone ad garnered 23.5 million YouTube views since March 7? That's a question first posed by video producer Neil Davidson that … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
The realization came, as realizations tend to do, at a Billy Joel concert. It was Friday night around 10:20 p.m. and I found myself … Read the whole story
by Wayne Friedman
TV broadcast networks cost-per-thousand viewer prices are still tops among all media in 2013 -- with digital in-stream video CPMs higher than cable TV. … Read the whole story
COMMENTARY
by Brian Wieser
The notion that media owners might sell media directly to brand marketers on a widespread basis has always seemed improbable to us. Google's rise … Read the whole story
by Wayne Friedman
Overall, 14% of U.S. broadband homes currently use Internet set-top box devices, like Google's Chromecast, Roku or Apple TV to access video content. Heavy … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
It's hard to pretend you're cruising through Moab in that new [blank]-mobile with sexy, hip boys and girls in the back seat twerking to … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Re/code has published an article written by Rajeev Goel, co-founder and CEO of PubMatic, who argues that even though programmatic advertising has already seen … Read the whole story
by Wayne Friedman
Ultra HDTV sets are steadily growing -- but they won't reach a dominant majority of U.S. TV homes that currently have HDTV for another … Read the whole story