VidBlog
by P.J. Bednarski, Staff Writer
According to new study results from Pew Research Internet Center, not only is there a gap between young and old in terms of Internet know-how, there's a division among older … Read the whole story
by Tyler Loechner
Centro's SiteScout, a demand-side platform (DSP), on Wednesday announced it has upgraded its software to allow advertisers to buy online video via real-time bidding … Read the whole story
COMMENTARY
by Chris Smith
For decades, the gross rating point (GRP) metric has been used in television advertising to calculate campaign exposure with respect to reach and frequency … Read the whole story
by Wayne Friedman
More TV network launches are coming -- thanks to the still evolving TV platform of local TV digital multicast signals. Bounce TV -- a … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Consumers have high expectations for video quality, and they don't differentiate or make exceptions for the delivery mechanism, according to a slate of new … Read the whole story
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by Gavin O'Malley
Yahoo appears determined to reclaim Flickr's former glory and outdo rival photo-sharing services like Facebook's Instagram. Yet, those efforts suffered another setback this week … Read the whole story
COMMENTARY
by John Rosso
Viewability getting the green light as a currency by the MRC - the organization charged with making media measurement accurate, accountable and useable for … Read the whole story
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by Tyler Loechner
Varick Media Management is expected on Thursday to announce a partnership with Run, a mobile-focused programmatic ad tech provider. Varick is looking to keep … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The National Association of Music Merchants (NAMM) has launched a public service announcement (PSA) for its Just Play campaign. The spot features 17 real, … Read the whole story
by Tyler Loechner
AdsNative, a supply-side platform with a focus on native advertising, has raised $2 million in funding. The round was led by Interwest Partners. Other … Read the whole story
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by Thom Forbes
Looking at the email Amazon users received yesterday announcing the new Fire TV device, there's little to distinguish it from, say, Apple TV, including … Read the whole story
by Tanya Gazdik
"Budweiser has become particularly good at telling emotionally charged stories that are relevant to a broad audience," Peter Daboll, Ace Metrix CEO, tells "Marketing … Read the whole story
COMMENTARY
by Skip Brand
The themes echoed in Charles Dickens' "A Tale of Two Cities" are alive and well in New York and San Francisco today. The major … Read the whole story