SponsorHub, an online platform that can monitor how athlete-endorsers, celebrities and sports advertisers are being talked about on social media, has been secretly keeping tabs on 18 players in the … Read the whole story
Combining the best of all media channels, Web TV is attracting more consumers than ever. As such, a full 25% of consumers plan to … Read the whole story
Automated advertising allows buyers to test multiple campaign attributes and update planning decisions in real-time. Combine this with the benefits of single workflows and … Read the whole story
For those over-the-top streaming device hopefuls like Amazon Fire TV, Apple TV and Chromecast, here's some promising news: A sharply increasing number of consumers … Read the whole story
The National Association of Music Merchants (NAMM) has launched a public service announcement (PSA) for its Just Play campaign. The spot features 17 real, … Read the whole story
Perfect Audience, a self-serve retargeting platform, has announced that it has joined Twitter's Tailored Audience Program. To support its inclusion in the program, Perfect … Read the whole story
The Media Research Council (MRC) and the IAB this week issued viewable impressions guidelines for both static display and video ads: for the former, … Read the whole story
The show is hosted by Jeannie "How do I look?" Mai. It highlights fashions from many of Macy's exclusive collections, challenging 16 up-and-coming stylists … Read the whole story
Apparently I've just answered a question nobody asked: Is it possible to be swayed by a food/beverage campaign if the product it promotes has … Read the whole story
Conde Nast is serious about this whole video thing. The high-end magazine publisher unveiled a new digital video channel for "Allure" and revealed plans … Read the whole story
Marketers will spend an estimated $137.5 billion this year on global advertising through digital channels, such as desktop and laptop computers, tablets and mobile … Read the whole story