by Luke Paul Mandese
Ending one of the worst lags in the recorded history of global ad spending, the expansion of the advertising economy has returned to the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Days after Amazon's Fire TV launch, leaked documents show what Google's "Android TV" will include. Search, cross-screen seamless experience and recommendations will be key … Read the whole story
-
by Tyler Loechner
In a bid to automate "premium" display media-buying, MediaMath on Monday announced partnerships with a host of inventory suppliers, including Yahoo and Microsoft. Other … Read the whole story
COMMENTARY
by Joe Apprendi, Op-Ed Contributor
Millennials. Always connected, yet so elusive. Each spends an average of nearly 18 hours per day on media, according to a recent study by … Read the whole story
by Karlene Lukovitz
Digital content channels were found to drive the brand's business "in surprising ways," with social and shared, viral content expanding consumption occasions and driving … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the first edition of Shareaholic's "Social Referrals That Matter" Report, a look at the average visit duration, pages per visit, and bounce … Read the whole story
by Joe Mandese
Nielsen on Monday morning announced that Syncbak, a company that provides technology enabling broadcasters to stream live and on-demand video content to connected devices, … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Ad tech is commoditized, says Pivotal Research Group's Brian Wieser, and outsourced to the point that many ad tech providers out there share the … Read the whole story
-
by Wayne Friedman
Combining local TV and radio media buys can double the reach for advertisers in certain markets. Overall, in the five markets measured, an advertiser … Read the whole story
COMMENTARY
by Mallory Russell
Every year, we see new creative trends emerge. In 2014, viewers have made it clear that they want as many tear-jerking videos as brands … Read the whole story
by Karlene Lukovitz
Eight days after announcing the national rollout of its first breakfast menu and the first TV spots in its campaign -- which featured "Ronald … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV marketers for decades could tell you that grabbing young late-night viewers was an important part of media campaigns. David Letterman had a lot … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Social media stocks took it on the chin last week, with Facebook, Twitter, and LinkedIn all suffering declines on Wall Street. And last week's … Read the whole story