VidBlog
by P.J. Bednarski, Staff Writer
People find out about the movies by going to Google and IMDB and YouTube for clips. MovieLaLa, a new social site officially debuting in May, hopes to harness the power … Read the whole story
by Wayne Friedman
Among those who use streaming media players, Roku owners tally slightly better results than Apple TV when accessing new subscription video platforms. Market research … Read the whole story
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by Joe Mandese
Rentrak this morning released data estimating that broadcast prime-time viewing of video-on-demand programming grew 24% over the past year. The year-over-year analysis, which is … Read the whole story
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by Tyler Loechner
Video ad network Coull has introduced a new ad technology, dubbed the VAST-O-Matic, which it says converts traditional display ads to IAB-compliant in-video overlays. Read the whole story
COMMENTARY
by Jeremy Ozen
In location-based video advertising, context is more important than content. There, I said it. I get flack every time I say that. There's this … Read the whole story
by Wayne Friedman
NBCUniversal could be selling some of its TV advertising inventory, as well as its digital advertising inventory, using programmatic or private exchanges for this … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Mobile TV is still the holy grail for many local TV broadcasters -- but the pace of that important media development is barely moving. Read the whole story
by Wayne Friedman
Video-on-demand viewing continues to climb -- especially for TV programming. Programming from broadcast and cable networks saw a 17% increase in time spent viewing … Read the whole story
COMMENTARY
by Mark Walsh
Assuming Apple makes its entrance into the wearables market this year or after, reports from Chinese-language 'Economic Daily' and Taiwan-based electronics news site DigiTimes … Read the whole story
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by Richard Whitman, Columnist
Could be just a matter of time given that the client has hired a new CMO, who the CEO lauds for his "strong focus … Read the whole story