VidBlog
by P.J. Bednarski, Staff Writer
A new report from TDG breaks down how the next Big 4 of media content is drifting from those big networks to those already-big Web based companies. Between now and … Read the whole story
by Laurie Sullivan
For the first time, marketers spent more to advertise on the Internet than they did for broadcast television in 2013. Investments in U.S. interactive … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
If a brand isn't offering product videos on its website, it's missing a potential marketing and engagement opportunity. About 90% of consumers watch online … Read the whole story
by Karl Greenberg
The Oakland, Calif.-based company on Wednesday night is partnering with Chicago's famed The Second City improv troupe to create a live-streamed, four-hour performance, the … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
FilmOn X is asking the Supreme Court to side with the rival streaming service Aereo in its upcoming showdown with TV broadcasters. "Contrary to … Read the whole story
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by Wayne Friedman
Building on its new effort to target millennials, Turner Broadcasting's HLN news channel has now struck a strategic deal with Twitter. One of its … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
A month ago, Honey Maid launched a campaign, "This Is Wholesome," that celebrates families of all kinds. Apparently its message of love and tolerance … Read the whole story
by Karl Greenberg
L'Oreal Paris has tapped Eva Longoria, Aimee Mullins, Lea Michele, Diane Keaton, and L'Oreal Paris executive Danielle Macaluso to talk about melanoma, the most … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The UK public has been shown today to be one of the toughest in the world for advertisers to convince. Trust is well below … Read the whole story
by Mark Walsh
Vine and Instagram have become the social marketing tools of choice when it comes to short-form video. The two are often mentioned together, as … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Let's stop hashtagging everything! First of all, it only belongs on Twitter. It's not a universal punctuation mark. And it doesn't belong in front … Read the whole story
by Larissa Faw
Exclusive for everybody that is. Sans the brand and class snobbery, a new campaign conveys how vodka has always been a drink that's approachable … Read the whole story
by Mark Walsh
Spending on location-targeted mobile ads will increase 55% from $2.9 billion in 2013 to $4.9 billion this year, and reach $15.7 billion in 2018. … Read the whole story