VidBlog
by P.J. Bednarski, Staff Writer
Quiznos, the sub sandwich chain, is getting some notice for a video in which a Kevin Spacey impersonator does a stunningly real turn as Francis Underwood in a "Game of … Read the whole story
by Karlene Lukovitz
The creative focuses on relatable, funny "airhead moments" designed to resonate with the Millennial target audience, Jen Redmond, associate brand manager for Airheads parent … Read the whole story
by Wayne Friedman
Here's another reason that TV broadcast networks are trying so hard to stop Aereo: A new study reveals that many U.S. viewers would considering … Read the whole story
by Gavin O'Malley
Fired up for the upfronts, BuzzFeed wants to help TV networks drive audiences to specific shows. A new "Social Tune In" program, which the … Read the whole story
by Laurie Sullivan
Consumer behavior and interactions with digital platforms like Google's YouTube and search engines continue to change the dynamics of television viewership. Research from Google … Read the whole story
by Tyler Loechner
The aftershocks of the Media Rating Council's recent decision to lift its viewability advisory are still being felt. BrightRoll, a programmatic video ad platform, … Read the whole story
by Tyler Loechner
The Interactive Advertising Bureau on Friday named Scott Cunningham vice president of technology and ad operations. Cunningham is SVP of product at sovrn. Cunningham … Read the whole story
by Steve Smith
Amazon will acquire the leading digital comics publishing platform ComiXology. The deal gives Amazon the publishing platform on which DC, Marvel and many of … Read the whole story
COMMENTARY
by Augustine Fou
As long as brand advertisers and their agencies define ROI as "more ad impressions for lower cost" they will continue to buy cheaper and … Read the whole story
COMMENTARY
by Richard Jalichandra
The New York Times ,which has been very much on again/ off again about programmatic selling , this week indicated that it will be … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Too many talk shows and not enough good guests? It's seems to be a growing supply and demand TV content quandary. More so with … Read the whole story