VidBlog
by P.J. Bednarski, Staff Writer
Year over year, Americans watched nearly 50% more videos, and nearly 150% more video ads, comScore figures reveal. The drift to online video is so quick and natural it's almost … Read the whole story
by Gavin O'Malley
Continuing its month-long NewFront parade, AOL.com on Tuesday is expected to roll out out a new video strategy, along with a slate of new … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
If you simply count ads and attribute them to a purchasing channel then programmatic platforms had a very very good year in 2013, according … Read the whole story
by Mark Walsh
For the first quarter, Yahoo is expected to again show roughly flat growth. Wall Street analysts, on average, project the Web giant will report … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Promoting new TV shows can't be just about social media impressions and engagement. Maybe that goes double for original shows running on Internet video … Read the whole story
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by Tyler Loechner
Adaptive Media, a supply-side platform (SSP), on Monday announced its Q4 and 2013 year-end financial results. Per a release, the company recorded $614,216 in … Read the whole story
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by Richard Whitman, Columnist
Leroy & Clarkson gives the popular AMC series the "Don-O-Mite" treatment. R-rated and very funny. Meanwhile, David Murray, son of a Mad Man, writes … Read the whole story
by Erik Sass
While the Internet is still the fastest-growing medium with a 15.7% increase in 2013, digital out-of-home video isn't far behind. Total advertising revenues increased … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Some say ad tech and automation are changing agencies by requiring them to have fewer people and more machines, while others maintain the tech … Read the whole story
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by Amy Corr
Bubba Watson stars in the latest 'This is SportsCenter' ads. Would you take financial advice from an actor/DJ? Let's launch! Read the whole story
COMMENTARY
by Paul Bremer
One of the hottest topics in media today is cross-screen advertising. While the technical capabilities are somewhat nascent, the concept is receiving tremendous attention … Read the whole story
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by Amy Corr
BrightRoll hired Beth Steinberg as vice president of people. Read the whole story
COMMENTARY
by Molly Fessenden
Can Taco Bell dethrone McDonald's in the world of fast food breakfasts? It's too early to tell if the Tex-Mex brand can snatch market … Read the whole story