VidBlog
by P.J. Bednarski, Staff Writer
GM's Chevrolet nameplate finished fourth among all car makers worldwide in online ad-sharing and first among American ones, over the last 12 months. In fact ,Chevy ads attracted nearly 45% … Read the whole story
by Wayne Friedman
Nearly 90% of worldwide adult TV viewing continues to be live -- but with other TV-video platforms gaining steam. Ipsos OTX says 86% of … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Roughly one in five online Americans ages 15-54 (19%, to be precise) said they use social media sites like Facebook and Twitter while watching … Read the whole story
by Wayne Friedman
Boosting its original digital/Internet programming, NBCUniversal announced a new slate of shows to be promoted on its linear TV channels -- as well as … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
GoPro says its high-definition video camera products are "life cameras." One analyst says GoPro really wants the company's name to be one with the … Read the whole story
by Mark Walsh
Brands have already flocked to Facebook-owned Instagram, but could end up focusing even more on the photo- and video-sharing platform to counter the shrinking … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The multiscreen viewer truly does exist. Crossover between television viewing and online video watching is growing as TV viewers increasingly rely on digital outlets … Read the whole story
by Karlene Lukovitz
Buyers receive the basics, including baby's breath, and a $5 voucher for the piece of chicken that's to be attached, redeemable at their local … Read the whole story
COMMENTARY
by Paul Bremer
One of the hottest topics in media today is cross-screen advertising. While the technical capabilities are somewhat nascent, the concept is receiving tremendous attention … Read the whole story
by Karlene Lukovitz
In the latest on the QSR breakfast wars, the campaign follows McDonald's' two-week-long offer of a free cup of McCafe (which ended April 13), … Read the whole story
COMMENTARY
by Val Brickates Kennedy
AMP Agency and JJ Miller Productions are the two of the latest firms to unveil digital tributes to the Boston Marathon ahead of this … Read the whole story
COMMENTARY
by Bill Jennings, Op-Ed Contributor
Not too long ago, Will Doherty speculated what digital advertising will be like once cookies are past their peak.There's no doubt that cookie pools … Read the whole story