VidBlog
by P.J. Bednarski, Staff Writer
Wall Street watchers will be waiting for Netflix's quarterly earnings report after the market closes today. It was last year's hottest NASDAQ stock, but began to cool off rapidly in … Read the whole story
by Karlene Lukovitz
In addition to having released a teaser video prior to debuting the full-length "Baby & Me 2" Spidey creative, the water brand is running … Read the whole story
by Tyler Loechner
Retargeting firm AdRoll on Monday announced it has closed a $70 million Series C round of funding led by Foundation Capital. The company has … Read the whole story
by Joe Mandese
At a time when the major TV networks are hyping the shift to so-called "C7" ratings (live same day average commercial ratings, plus seven … Read the whole story
by Joe Mandese
Digital media may have the fastest organic growth rates, but it was the traditional medium of television that catapulted Madison Avenue's media spending during … Read the whole story
COMMENTARY
by Harry Kargman
The expected experience of mobile pre-roll is that a video advertisement will appear immediately before the editorial video content in the same video player. … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Included in the real-time-ification of media trading is a hunger for faster analytics. Smaato, a mobile ad exchange, sees additional, improved automation as a … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the latest Horowitz Associates State of Cable & Digital Media study, TV content viewers say they spend 20% of their viewing hours … Read the whole story
by Larry Dobrow
The WWE Network is the greatest thing I've ever seen. Okay, that overstates the case a bit. So how about: Assessed in the broader … Read the whole story