Wall Street watchers will be waiting for Netflix's quarterly earnings report after the market closes today. It was last year's hottest NASDAQ stock, but began to cool off rapidly in … Read the whole story
In addition to having released a teaser video prior to debuting the full-length "Baby & Me 2" Spidey creative, the water brand is running … Read the whole story
Retargeting firm AdRoll on Monday announced it has closed a $70 million Series C round of funding led by Foundation Capital. The company has … Read the whole story
At a time when the major TV networks are hyping the shift to so-called "C7" ratings (live same day average commercial ratings, plus seven … Read the whole story
Digital media may have the fastest organic growth rates, but it was the traditional medium of television that catapulted Madison Avenue's media spending during … Read the whole story
The expected experience of mobile pre-roll is that a video advertisement will appear immediately before the editorial video content in the same video player. … Read the whole story
Included in the real-time-ification of media trading is a hunger for faster analytics. Smaato, a mobile ad exchange, sees additional, improved automation as a … Read the whole story
According to the latest Horowitz Associates State of Cable & Digital Media study, TV content viewers say they spend 20% of their viewing hours … Read the whole story
The WWE Network is the greatest thing I've ever seen. Okay, that overstates the case a bit. So how about: Assessed in the broader … Read the whole story