VidBlog
by P.J. Bednarski, Staff Writer
Online video purveyors are coming up with ideas, new and apparently old, to serve a growing audience. Now AOL and Miramax will team to present a series of movies on … Read the whole story
by Tyler Loechner
Programmatic video ad platform BrightRoll on Wednesday announced several key partnerships that will give its clients access to measurement data and additional inventory. The … Read the whole story
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by P.J. Bednarski
HBO series and other content will be available on Amazon Prime Instant Video starting next month, and HBO Go will be added to Fire … Read the whole story
by Wayne Friedman
In a first, HBO has made a deal for the repeat airings of its original shows on new digital platforms it doesn't own -- … Read the whole story
by Gavin O'Malley
While user growth remains a real concern, Facebook appears to be perfecting the art of monetization. Indeed, the social giant saw click-through rates (CTRs) … Read the whole story
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by Amy Corr
Random iPhone App of the week: Think of the RealPlayer Cloud as a Dropbox for your videos. The free app allows users to privately … Read the whole story
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by Tyler Loechner
MediaMath on Tuesday announced partnerships with some of the biggest video ad supply partners in the industry in an effort to give media buyers … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Facebook's service to allow selected partners' videos to play automatically in timelines not only flies in the face of its claim to be making … Read the whole story
COMMENTARY
by Rich Routman, Op-Ed Contributor
While some advertisers are now pursuing a video-neutral advertising strategy, in which all video impressions carry similar value, most of the incremental dollars shifting … Read the whole story
COMMENTARY
by Dan Mosher
Private marketplace gives demand and supply partners the ability to transact video advertising programmatically, in a direct, invitation-only technology platform. So why did this … Read the whole story
by Mark Walsh
Tablets aren't so hot with the college crowd anymore. About 29% of students report that they own a tablet in 2014, representing a slight … Read the whole story