VidBlog
by P.J. Bednarski, Staff Writer
Microsoft presents at the NewFronts beginning Monday -- and Scott Ferris, Microsoft general manager for the video group, is excitedly predicting that its new content offerings, available across all
devices, … Read the whole story
-
by Laurie Sullivan
Cross-device and mobile measurement, as well as real-time bidding (RTB) optimization, are the digital media topics that are top of mind for many media … Read the whole story
-
by Tyler Loechner
Demandbase, a retargeting platform for B2B marketers, on Friday announced two major upgrades to its platform: support of mobile and video advertising. The company … Read the whole story
-
by Joe Mandese
Citing "an improved economic outlook in the U.S.," as well as the incremental stimuli of the Olympics, The World Cup, and the Affordable Care … Read the whole story
by Joe Mandese
Ubiquitous digital media technologies are having a profound impact on the way people are consuming video programming across screens -- and equally significantly, across … Read the whole story
by Wayne Friedman
Viewership for one big live TV event -- the NCAA Basketball Tournament -- is growing on digital devices, more significantly for Apple iOS mobile … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
TV still reigns supreme for viewing video, but the second most popular venue for watching a show has become the mobile phone. In fact, … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
comScore, Inc. released data from the Video Metrix service showing that 182.4 million Americans watched 49.2 billion online content videos in February, while the … Read the whole story
COMMENTARY
by Jen Sargent
My latest obsession is finding new and interesting ways to create a call-to-action from video, particularly in multiplatform environments. Why is a call-to-action so … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
If you visit the Spring Break hall of fame in Daytona Beach, you'll find a special exhibit commemorating my antics over the years. There's … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Continuing its campaign against Comcast's merger with Time Warner, Netflix is telling the Senate that the deal will harm both consumers and competition. "The … Read the whole story