VidBlog
by P.J. Bednarski, Staff Writer
The online video NewFronts presentations began this morning with an "Odd Couples" one-two punch: The New York Times unveiling its expanding roster of video products and touting its expertise and … Read the whole story
by Gavin O'Malley
Within three to five years, new research suggests, a majority of brand marketers and agency executives expect digital video programming to become as important … Read the whole story
by Gavin O'Malley
Ahead of its scheduled NewFronts presentation on Monday afternoon, Microsoft announced a major move into original programming. Xbox Originals, so-called, range from a "Halo" … Read the whole story
by Tyler Loechner
When it comes to getting users to engage with mobile banners, video appears to be the way to do it, at least for the … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Is the banner dead? Maybe not -- but some say it's on its way. Matt Cooper, founder of Addroid, an ad platform for video-based … Read the whole story
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by Thom Forbes
Burger King is testing an old maxim, "If at first you succeed in going viral, try really, really, really hard to do so again." Read the whole story
COMMENTARY
by John Douglas, Op-Ed Contributor
While we marketers are engaged in active conversations about improving the reach and effectiveness of video advertising (and let's not forget operational efficiency), there's … Read the whole story