VidBlog
by P.J. Bednarski, Staff Writer
Glam Media promised to do something at its NewFronts presentaton that nobody else would do. It started the event as Glam and ended up as Mode Media, and with an … Read the whole story
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by P.J. Bednarski
Evolve Media LLC will begin offering Nielsen Online Campaign Ratings data on the native advertising it runs for clients, making it the first publisher … Read the whole story
by Gavin O'Malley
Within three to five years, new research suggests, a majority of brand marketers and agency executives expect digital video programming to become as important … Read the whole story
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by Joe Mandese
In the battle for digital ratings dominance, comScore has scored a big one: A global measurement deal with Yahoo that bakes its vCE ratings … Read the whole story
by Gavin O'Malley
Ahead of its scheduled NewFronts presentation on Monday afternoon, Microsoft announced a major move into original programming. Xbox Originals, so-called, range from a "Halo" … Read the whole story
by Mark Walsh
Yahoo on Monday unveiled its first full-length scripted series at the Digital Content NewFronts, turning to veteran Hollywood producers for two original half-hour comedies. … Read the whole story
by Wayne Friedman
JP Morgan Equity Research believes, according to media buyers, that broadcast network upfront dollar volume will decrease around 2% to 3%, with cable network … Read the whole story
by Aaron Baar
According to new research from NPD Connected Intelligence, three-quarters of connected TV users say video apps are either "extremely" or "very" important when selecting … Read the whole story
by Karlene Lukovitz
Terra Chips is realizing significant positive exposure with Millennials and other key audiences from a marketing partnership with the makers of an indie film, … Read the whole story
by Tyler Loechner
Matomy Media Group, a performance marketing company, on Tuesday announced Matomy Video, a supply-side platform (SSP) for video advertising. Matomy has partnered with content … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Two months after signing an interconnection deal with Comcast, online video provider Netflix forged a similar deal with Verizon. The arrangement presumably calls for … Read the whole story
COMMENTARY
by John Douglas, Op-Ed Contributor
While we marketers are engaged in active conversations about improving the reach and effectiveness of video advertising (and let's not forget operational efficiency), there's … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Simpli.fi, a demand-side platform (DSP), on Tuesday announced integrations with three new ad exchanges: Twitter's MoPub, Millennial Media and LiveRail. The partnerships round out … Read the whole story