VidBlog
by P.J. Bednarski, Staff Writer
How do you solve a problem like massive popularity and an over supply of content? You start Google Preferred, the YouTube slice of the top YouTube video sites for advertisers … Read the whole story
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by P.J. Bednarski
Octoly, a new brand management software company that helps YouTube advertisers, earlier this week launched a beta test of two new products, Suite360 and … Read the whole story
by Joe Mandese
At a time when a rapidly expanding "TV universe" is poised to explode into an even more expansive "video universe," Nielsen is releasing new … Read the whole story
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by P.J. Bednarski
Its ambitious AOL On schedule dotes on heroes and life-changing moments, in a more or less agreeable way. Tim Armstrong positions AOL as a … Read the whole story
by Gavin O'Malley
Music to mobile media planners' ears, Hulu on Wednesday said it plans to stream select TV shows on mobile devices by the summer. Luring … Read the whole story
by Gavin O'Malley
Scripps Networks Interactive wooed the pants off ad buyers on Wednesday. Among other offerings, SNI showed off "Star Salvation," an online series that will … Read the whole story
by Wayne Friedman
Moving to simplify the delivery of interactive advertising on cable systems, big cable TV operator Cablevision Systems Corp. has made a deal with ActiveVideo's … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
It's been said that those who ignore the past are doomed to repeat it. This week, in "New Challenges Chip Away at Cable's Pillar … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
CNNx is a reimagining of how we might consume news in a highly personal, on-demand world. It begs the question of how marketers can … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Federal Communications Commission Chairman Tom Wheeler continues to insist that his latest proposal for regulating broadband won't destroy open Internet principles. But consumer advocates … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
ClickZ on Wednesday posted a commentary piece written by Ben Plomion, VP of marketing at Chango, saying that programmatic media-buying is "finally [proving] the … Read the whole story
COMMENTARY
by Mark Klein
Check out your email marketing and question-formulating smarts. Read the whole story