VidBlog
by P.J. Bednarski, Staff Writer
At its NewFronts presentation, PBS Digital made it crystal clear it came to play in the digital space, where, it appears, it's already gained a lot of traction with younger … Read the whole story
by Mark Walsh
Facebook on Monday announced new metrics for videos (paid and organic) uploaded to brand pages on the social network. The step comes a couple … Read the whole story
COMMENTARY
by Mendel Senf, Op-Ed Contributor
We're now looking at a digital media buying landscape that's wholly altered from the world we entered a decade or so ago. Read the whole story
by Wayne Friedman
Are TV news programming viewers different from other TV viewers -- and will they buy into more ad-related messaging? Latitude says viewers consuming TV … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
If there is an aesthetic to Vine's comedy it lies in the gesture, the quick exchanges, the double-take and the glance. In many ways … Read the whole story
by Tyler Loechner
The amount of pre-roll video ad slots available through supply-side platforms (SSPs) and ad exchanges increased 63% in Q1 2014 compared to Q4 2013. … Read the whole story
COMMENTARY
by John Fetto, Op-Ed Contributor
With the explosion of smartphones and digital tablets and the steady rise of Internet-connected televisions, gaming consoles, and more, consumers are increasingly watching online … Read the whole story
by Tyler Loechner
Online ad exchange PulsePoint on Monday announced the appointment of Julie Preis as SVP of product management. Preis joins PulsePoint from Mocean Mobile, where … Read the whole story
COMMENTARY
by Maria Lopez-Knowles
The Pew Research Center, in its most recent Hispanic Trends Project, notes that ''...as the share of Latino immigrants decreases, rapid growth in the … Read the whole story
by Mark Walsh
PBS Digital Studios unveiled four new shows at its first NewFront event. The new offerings include "Frankenstein, M.D.," the first scripted series from PBS' … Read the whole story
COMMENTARY
by Kate Reinmiller
As the number of devices and the complexity of ad executions increase, it's increasingly challenging-and vital-to ensure consumers can effectively engage with your content … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Programmatic ad buying is slowly being used for more "premium" ad buys, but what does "premium" mean? In fact, what can "programmatic" mean in … Read the whole story