VidBlog
by P.J. Bednarski, Staff Writer
With a strong millennial and Hispanic base, Vevo is a music powerhouse and at its NewFront, it let advertisers know it. Read the whole story
by Wayne Friedman
Offering up a first-of-its-kind movie promotional deal, Turner Broadcasting and sister company Warner Bros. Pictures will be running a massive marketing deal for sci-fi … Read the whole story
by Karl Greenberg
Bowling isn't exactly an extreme sport; it's not sexy, doesn't involve bungie cords, BMX bikes, skateboards, or various aerial acrobatics. It's the sport of … Read the whole story
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by Gavin O'Malley
Vevo is tapping the native ad specialists at Mirriad to mix brand messages into music videos. Kicking things off, Levi's is being featured in … Read the whole story
by Mark Walsh
Facebook on Monday announced new metrics for videos (paid and organic) uploaded to brand pages on the social network. The step comes a couple … Read the whole story
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by Amy Corr
Peggy Conlon is retiring as president and CEO of the Ad Council. She joined the company in 1999. Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Online video is a staple in consumers' lives -- and advertising has followed suit -- but Todd Krizelman, CEO of MediaRadar, believes the hype … Read the whole story
COMMENTARY
by John Rowady, Op-Ed Contributor
If you are looking for the stars of tomorrow, the NFL and NBA draft are a good place to start. In addition to competing … Read the whole story
COMMENTARY
by Ben Maitland
While programmatic has quickly become an important term in many marketers' digital arsenals, widespread adoption still faces challenges. For one, the concept still perplexes … Read the whole story