VidBlog
by P.J. Bednarski, Staff Writer
Maker Studios, the newest unit of the Walt Disney Company and the self-proclaimed largest provider of content for millennials in the world, unveiled its 23-vertical
wide swath of YouTube programming … Read the whole story
by Gavin O'Malley
Driven primarily by programmatic and network sales, AOL once again beat Wall Street's revenue expectations during the first quarter. The Web veteran said on … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Rocket Fuel on Tuesday announced it has partnered with three major online video inventory providers in LiveRail, SpotXchange, and Tremor Video. These integrations give … Read the whole story
by Tanya Gazdik
"This ad is different than anything people have seen from us before, and that's by design," Jonathan Beamer, Progressive's marketing strategy and innovation business … Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
According to the media research, video consumption is up and time spent with digital media is up. I know that some of the media … Read the whole story
by Tyler Loechner
Blinkx, an online ad platform with a focus on video, on Tuesday announced it has acquired Lyfe Mobile, a mobile demand-side platform (DSP). Blinkx … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The NewFronts were great, digital video ad dollars are rising, and brands are taking original video quite seriously. Next stop on the online video … Read the whole story
by Tyler Loechner
AOL on Tuesday announced that it has entered an agreement to acquire Convertro, a consumer tracking platform with attribution modeling tech. AOL anticipates that … Read the whole story
COMMENTARY
by Skip Brand
Programmatic now delivers more than 33% of financial ads, according to the Journal of Financial Adverting and Marketing. In addition, more than half of … Read the whole story
COMMENTARY
by Joe McCambley
If you've issued an RFP lately, at some point you probably found yourself saying, "All these guys say the exact same thing!" There's a … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
As social media has become ubiquitous in contemporary culture, it was pretty much inevitable that kids would get involved, raising concerns about exposure to … Read the whole story