VidBlog
Maker Studios, the newest unit of the Walt Disney Company and the self-proclaimed largest provider of content for millennials in the world, unveiled its 23-vertical wide swath of YouTube programming … Read the whole story
Driven primarily by programmatic and network sales, AOL once again beat Wall Street's revenue expectations during the first quarter. The Web veteran said on … Read the whole story
COMMENTARYRocket Fuel on Tuesday announced it has partnered with three major online video inventory providers in LiveRail, SpotXchange, and Tremor Video. These integrations give … Read the whole story
"This ad is different than anything people have seen from us before, and that's by design," Jonathan Beamer, Progressive's marketing strategy and innovation business … Read the whole story
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According to the media research, video consumption is up and time spent with digital media is up. I know that some of the media … Read the whole story
Blinkx, an online ad platform with a focus on video, on Tuesday announced it has acquired Lyfe Mobile, a mobile demand-side platform (DSP). Blinkx … Read the whole story
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The NewFronts were great, digital video ad dollars are rising, and brands are taking original video quite seriously. Next stop on the online video … Read the whole story
AOL on Tuesday announced that it has entered an agreement to acquire Convertro, a consumer tracking platform with attribution modeling tech. AOL anticipates that … Read the whole story
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Programmatic now delivers more than 33% of financial ads, according to the Journal of Financial Adverting and Marketing. In addition, more than half of … Read the whole story
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If you've issued an RFP lately, at some point you probably found yourself saying, "All these guys say the exact same thing!" There's a … Read the whole story
- COMMENTARY
As social media has become ubiquitous in contemporary culture, it was pretty much inevitable that kids would get involved, raising concerns about exposure to … Read the whole story
