by Luke Paul Mandese
The rapid expansion of supply, data and the ability to target audiences directly, as opposed to the programming they watch, is beginning to change … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
Did you attend the New Fronts in NYC this week? Perhaps you have been reading the stream of news stories coming out of each … Read the whole story
by Gavin O'Malley
Although nothing beats prime-time TV, a majority of U.S. consumers now favor original digital video over news, sports and daytime programming on television. That's … Read the whole story
COMMENTARY
by Patrick Quigley
Native advertising is quickly becoming an industry buzzword, but is still difficult to define, even as it becomes increasingly valuable. Marketers must recognize that … Read the whole story
by Karlene Lukovitz
The comic, illustrating the "spicy adventure" of "Johnny DLT" (the character's reactions during and after eating a Spicy Chicken Cool Ranch DLT, or SCCRDLT), … Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
According to the media research, video consumption is up and time spent with digital media is up. I know that some of the media … Read the whole story
by Tyler Loechner
Tremor Video has released its Q1 2014 financial results, and the ad tech company reports that its revenue grew 40.8% year-over-year, up to $34.9 … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
I'd like to start today's column with a shout-out to the pharmaceutical industry. Following a 48-hour stretch in which I participated in a range … Read the whole story
COMMENTARY
by Molly Fessenden
McDonald's, the perennial emblem of global fast food giants, has come to a crossroads. After decades of dominating the industry, the brand has found … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Rocket Fuel on Tuesday announced it has partnered with three major online video inventory providers in LiveRail, SpotXchange, and Tremor Video. These integrations give … Read the whole story
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by Tyler Loechner
Programmatic continues to stretch its boundaries. The data-driven approach to ad buying is becoming more feasible, even in the most traditional of channels. Turn, … Read the whole story
by Karl Greenberg
Dove came out at number one, followed by Johnson & Johnson, M&Ms, Nike, Amazon, Google, Craftsman, Black & Decker, Cheerios and Samsung. Dove and … Read the whole story