VidBlog
Unruly, which charts big shares of ads online, has analyzed why this year ad sharing of those expensive spots in the SuperBowl was way down. Among the conclusions: Ads with … Read the whole story
The rapid expansion of supply, data and the ability to target audiences directly, as opposed to the programming they watch, is beginning to change … Read the whole story
- COMMENTARY
Did you attend the New Fronts in NYC this week? Perhaps you have been reading the stream of news stories coming out of each … Read the whole story
Although nothing beats prime-time TV, a majority of U.S. consumers now favor original digital video over news, sports and daytime programming on television. That's … Read the whole story
- COMMENTARY
Native advertising is quickly becoming an industry buzzword, but is still difficult to define, even as it becomes increasingly valuable. Marketers must recognize that … Read the whole story
The comic, illustrating the "spicy adventure" of "Johnny DLT" (the character's reactions during and after eating a Spicy Chicken Cool Ranch DLT, or SCCRDLT), … Read the whole story
- COMMENTARY
According to the media research, video consumption is up and time spent with digital media is up. I know that some of the media … Read the whole story
Tremor Video has released its Q1 2014 financial results, and the ad tech company reports that its revenue grew 40.8% year-over-year, up to $34.9 … Read the whole story
- COMMENTARY
I'd like to start today's column with a shout-out to the pharmaceutical industry. Following a 48-hour stretch in which I participated in a range … Read the whole story
- COMMENTARY
McDonald's, the perennial emblem of global fast food giants, has come to a crossroads. After decades of dominating the industry, the brand has found … Read the whole story
COMMENTARYRocket Fuel on Tuesday announced it has partnered with three major online video inventory providers in LiveRail, SpotXchange, and Tremor Video. These integrations give … Read the whole story
Programmatic continues to stretch its boundaries. The data-driven approach to ad buying is becoming more feasible, even in the most traditional of channels. Turn, … Read the whole story
Dove came out at number one, followed by Johnson & Johnson, M&Ms, Nike, Amazon, Google, Craftsman, Black & Decker, Cheerios and Samsung. Dove and … Read the whole story
