When Netflix said it would only increase rates $1 a month for new subscribers, some thought it missed an opportunity to make a revenue killing at a time the online … Read the whole story
It would be pointless to gather the CEOS of Publicis and Omnicom to discuss their broken engagement, or their chief competitor at WPP. Why … Read the whole story
More than a hundred upfront, newfront, outfront and every-which-way-front presentations culminate this week as the major broadcast and cable networks unveil their 2014-15 programming … Read the whole story
According to a new survey, fielded by TNS and developed by WP Engine, 62% of Americans want to see content directly from their favorite … Read the whole story
Advertising platforms are built to bring messages to the right people at the right time, and each platform has unique advantages. Cross-device platforms leverage … Read the whole story
Looking to build on its winning season among key viewers -- even without the high-rated Sochi Olympics -- NBC will make its rookie show … Read the whole story